Why create a pitch deck for your marketing or MarTech startup?
Funding for MarTech startups is on the rise as businesses search for new ways to reach their companies in an increasingly competitive, saturated, and costly marketing landscape.
Investors and customers alike are searching for innovative marketing technology (MarTech) companies leveraging AI, data analytics, and customer engagement tools to deliver impactful campaigns. VC investment in martech companies surged in 2024: from $699M in Q4 2023, to $1.8B in Q1 2024, to a whopping $10.8B in Q2 2024.
Investors see thousands of decks every year, and creating a compelling pitch deck is critical for marketing and MarTech startups that need to stand out from the crowd. If you are not sure where to start, here are a few pitch decks for successful marketing tech startups that you should check out:
What are examples of successful marketing startup pitch decks?
33+ pitch decks that helped close marketing & MarTech startups:
1) Muck Rack
2) Canva
3) VidMob
4) Moz
5) Intercom
6) Buffer
7) Apteo
8) OwnLocal
9) Privy
10) Our Future
11) Totally Awesome
12) Firework
13) Pearpop
14) BarnettX
15) Our Future
16) Kyra
17) Productsup
18) Almost Friday
19) Copy.AI
20) Talkable
21) Mars Reel
22) Contently
23) Ovation
24) FameBit
25) Promolta
26) AppVirality
27) Adpushup
28) AppNexus
29) Metadata
30) Primeloop
31) Beeketing
32) RingCaptcha
33) Clarity
If you’re the founder of a marketing and MarTech startups, this the perfect place to start—
This list below includes pitch decks from leading names in the marketing and MarTech space like Intercom, Moz and Canva, or you can browse the full database here. These decks are perfect for learning more about what makes an effective pitch deck and how to create your own. When pitching your company to an investor, the deck you present is a vital part of the conversation. Use these 33+ winning pitch deck examples as inspiration when crafting your investor presentation.
Disclaimer: The examples below are the intellectual property of their owners & provided for educational purposes only.
1. Muck Rack Pitch Deck
Year: 2022 • Amount: $180M • Round: Series A
Muck Rack helps organizations find the right journalists to pitch, report on media coverage and prove the value of their work.
About Muck Rack
- Product Type: SaaS
- Business Model: B2B
About the Muck Rack Deck
- Funding Year: 2022
- Funding Round: Series A
- Funding Raised: $180M
- Investor Type: VC — Susquehanna Growth Equity (Lead)
2. Canva Pitch Deck
Year: 2015 • Amount: $6.6M • Round: Seed
Canva is an Australian graphic design platform, used to create social media graphics, presentations, posters, documents and other visual content.
About Canva
- Product Type: SaaS
- Business Model: B2B
About the Canva Deck
- Funding Year: 2015
- Funding Round: Seed
- Funding Raised: $6.6M
- Investor Type: VC
3. VidMob Pitch Deck
Year: 2022 • Amount: $110M • Round: Series D
VidMob is an integrated platform combining AI-powered creative analytics with a production workflow system to automate ad creative optimization.
About VidMob
- Product Type: SaaS
- Business Model: B2B
About the VidMob Deck
- Funding Year: 2022
- Funding Round: Series D
- Funding Raised: $110M
- Investor Type: VC — eGateway Capital Advisors, Proof, ID Funds, Drive by DraftKings
4. Moz Pitch Deck
Year: 2009 • Amount: $18M • Round: Series B
Moz is a powerful marketing analytics tool that helps you track, manage, and optimize your marketing performance.
About Moz
- Product Type: Subscription
- Business Model: B2B
About the Moz Deck
- Funding Year: 2009
- Funding Round: Series B
- Funding Raised: $18M
- Investor Type: Corporate
5. Intercom Pitch Deck
Year: 2012 • Amount: $600K • Round: Seed
Intercom is a customer engagement platform that helps you build better relationships with your target audience.
About Intercom
- Product Type: SaaS
- Business Model: B2B
About the Intercom Deck
- Funding Year: 2012
- Funding Round: Seed
- Funding Raised: $600K
- Investor Type: Corporate, VC, Accelerator
6. Buffer Pitch Deck
Year: 2011 • Amount: $500k • Round: Seed
Buffer’s suite of apps and tools are designed to increase engagement and grow an audience on social media.
About Buffer
- Product Type: SaaS, Subscription
- Business Model: B2B
About the Buffer Deck
- Funding Year: 2011
- Funding Round: Seed
- Funding Raised: $500k
- Investor Type: Unknown
7. Apteo Pitch Deck
Year: 2019 • Amount: $1M • Round: Pre-Seed
Apteo helps retailers and brands sell more through intelligent personalization.
About Apteo
- Product Type: SaaS
- Business Model: B2B
About the Apteo Deck
- Funding Year: 2019
- Funding Round: Pre-Seed
- Funding Raised: $1M
- Investor Type: VC
8. OwnLocal Pitch Deck
Year: 2010 • Amount: $695K • Round: Seed
OwnLocal empowers small business owners with valuable information that automatically turns into online marketing campaigns across multiple channels.
About OwnLocal
- Product Type: SaaS
- Business Model: B2B
About the OwnLocal Deck
- Funding Year: 2010
- Funding Round: Seed
- Funding Raised: $695K
- Investor Type: Unknown
9. Privy Pitch Deck
Year: 2011 • Amount: $157.5K • Round: Seed
Privy is a small business e-commerce marketing platform to help sellers keep their store front page SEO optimized and attract visitors with online pop-ups and exit intent.
About Privy
- Product Type: SaaS
- Business Model: B2B
About the Privy Deck
- Funding Year: 2011
- Funding Round: Seed
- Funding Raised: $157.5K
- Investor Type: VC, Angel Investors, Corporate
10. Our Future Pitch Deck
Year: 2023 • Amount: — • Round: Acquisition
Our Future is a short-form video media brand that covers business news for a Gen-Z audience
About Our Future
- Product Type: Other
- Business Model: B2B
About the Our Future Deck
- Funding Year: 2023
- Funding Round: Acquisition
- Funding Raised: —
- Investor Type: Acquired by Morning Brew
11. Totally Awesome Pitch Deck
Year: 2022 • Amount: $10M • Round:Â
TotallyAwesome is Asia’s leading platform curating the ad & media inventory for engaging under-18 audiences safely.
About Totally Awesome
- Product Type: Other
- Business Model: B2B
About the Totally Awesome Deck
- Funding Year: 2022
- Funding Round:
- Funding Raised: $10M
- Investor Type: VC — Partners for Growth, Yefira Group
12. Firework Pitch Deck
Year: 2022 • Amount: $150M • Round: Series B
Firework is a short-form web story video platform that enables live streaming shoppable video so brands can sell more to customers online.
About Firework
- Product Type: SaaS
- Business Model: B2B
About the Firework Deck
- Funding Year: 2022
- Funding Round: Series B
- Funding Raised: $150M
- Investor Type: SoftBank Vision Fund
13. Pearpop Pitch Deck
Year: 2022 • Amount: $18M • Round: Series A
Pearpop is a creator marketing startup and social media collaboration platform.
About Pearpop
- Product Type: SaaS
- Business Model: B2B
About the Pearpop Deck
- Funding Year: 2022
- Funding Round: Series A
- Funding Raised: $18M
- Investor Type: VC — Sound Ventures (Lead), Seven Seven Six, C2 Ventures, Blockchange Ventures, Blizzard Fund
14. BarnettX Pitch Deck
Year: 2023 • Amount: — • Round:Â
BarnettX is a social media & UGC consultancy firm that helps creators launch their own brands.
About BarnettX
- Product Type: Other
- Business Model: B2B
About the BarnettX Deck
- Funding Year: 2023
- Funding Round:
- Funding Raised: —
- Investor Type:
15. Our Future Pitch Deck
Year: 2023 • Amount: — • Round: Acquisition
Our Future is a short-form video media brand that covers business news for a Gen-Z audience
About Our Future
- Product Type: Other
- Business Model: B2B
About the Our Future Deck
- Funding Year: 2023
- Funding Round: Acquisition
- Funding Raised: —
- Investor Type: Acquired by Morning Brew
16. Kyra Pitch Deck
Year: 2022 • Amount: $15M • Round: Series A
Kyra offers creators a self-serve platform to find new deals where they will be paid on a performance basis.
About Kyra
- Product Type: Marketplace
- Business Model: B2B
About the Kyra Deck
- Funding Year: 2022
- Funding Round: Series A
- Funding Raised: $15M
- Investor Type: VC — Bonnier Ventures (Lead), LionTree, Firstminute Capital, Guardian Media Group Ventures, Torch Capital
17. Productsup Pitch Deck
Year: 2022 • Amount: $70M • Round: Series B
Productsup product-to-consumer (P2C) platform enables eCommerce & retail brands to take control over their omni-channel marketing efforts.
About Productsup
- Product Type: SaaS
- Business Model: B2B
About the Productsup Deck
- Funding Year: 2022
- Funding Round: Series B
- Funding Raised: $70M
- Investor Type: VC: Bregal Milestone, Nordwind Capital
18. Almost Friday Pitch Deck
Year: 2022 • Amount: $6M • Round: Seed
Almost Friday is a media platform, production company, and lifestyle brand. Originally Friday Beers, the company began as an Instagram account in late 2019 by brothers Jack, Max, and Sam Barrett, and grew in prominence as a relatable voice in the weekend culture, sports, music, and character-driven humor.
About Almost Friday
- Product Type: Other
- Business Model: B2B2C
About the Almost Friday Deck
- Funding Year: 2022
- Funding Round: Seed
- Funding Raised: $6M
- Investor Type: VC
19. Copy.AI Pitch Deck
Year: 2021 • Amount: $11M • Round: Series A
CopyAI has created the world’s most advanced artificial intelligence copywriter that enables you to create marketing copy in seconds!
About Copy.AI
- Product Type: SaaS
- Business Model: B2B
About the Copy.AI Deck
- Funding Year: 2021
- Funding Round: Series A
- Funding Raised: $11M
- Investor Type: VC
20. Talkable Pitch Deck
Year: 2012 • Amount: $1.2M • Round: Early Stage
Talkable is a customer referral marketing platform that manages the entire experience. The software is designed to engage the right users at the right time.
About Talkable
- Product Type: SaaS
- Business Model: B2B2C
About the Talkable Deck
- Funding Year: 2012
- Funding Round: Early Stage
- Funding Raised: $1.2M
- Investor Type: VC
21. Mars Reel Pitch Deck
Year: 2015 • Amount: $125K • Round: Pre-Seed
Mars Reel Media helps high schools and amateur sports organizations capture memories for a lifetime through video. From basketball to cross country, soccer to softball, and everything in between.
About Mars Reel
- Product Type: Marketplace
- Business Model: B2C
About the Mars Reel Deck
- Funding Year: 2015
- Funding Round: Pre-Seed
- Funding Raised: $125K
- Investor Type: VC, Angel Investors, Corporate
22. Contently Pitch Deck
Year: 2014 • Amount: $9M • Round: Series B
About Contently
- Product Type: SaaS
- Business Model: B2B
About the Contently Deck
- Funding Year: 2014
- Funding Round: Series B
- Funding Raised: $9M
- Investor Type: Angel Investors
23. Ovation Pitch Deck
Year: 2019 • Amount: $1M • Round: Seed
Ovation live chat helps physical businesses collect customer data in real-time, answer questions on the fly, retain happy customers and win back unhappy ones.
About Ovation
- Product Type: App
- Business Model: B2B
About the Ovation Deck
- Funding Year: 2019
- Funding Round: Seed
- Funding Raised: $1M
- Investor Type: VC
24. FameBit Pitch Deck
Year: 2014 • Amount: $1.5M • Round: Seed
FameBit is a marketing platform that connects brands and content creators on YouTube to produce original videos.
About FameBit
- Product Type: SaaS
- Business Model: B2B
About the FameBit Deck
- Funding Year: 2014
- Funding Round: Seed
- Funding Raised: $1.5M
- Investor Type: Unknown
25. Promolta Pitch Deck
Year: 2014 • Amount: $100K • Round: Seed
Promolta is an advanced advertising platform where you can promote any kind of video to targeted websites, blogs, games and social networks.
About Promolta
- Product Type: SaaS
- Business Model: B2B
About the Promolta Deck
- Funding Year: 2014
- Funding Round: Seed
- Funding Raised: $100K
- Investor Type: Unknown
26. AppVirality Pitch Deck
Year: 2015 • Amount: $465K • Round: Seed
AppVirality is an all-in-one growth hacking toolbox helping apps get more downloads and revenue.
About AppVirality
- Product Type: SaaS
- Business Model: B2B
About the AppVirality Deck
- Funding Year: 2015
- Funding Round: Seed
- Funding Raised: $465K
- Investor Type: Corporate
27. Adpushup Pitch Deck
Year: 2014 • Amount: $632K • Round: Crowdfunding
AdPushup enables businesses and media companies to increase their website’s ad revenue by optimizing ad performance.
About Adpushup
- Product Type: SaaS
- Business Model: B2B
About the Adpushup Deck
- Funding Year: 2014
- Funding Round: Crowdfunding
- Funding Raised: $632K
- Investor Type: Angel Investors
28. AppNexus Pitch Deck
Year: 2007 • Amount: $2.5M • Round: Seed
AppNexus was a cloud-based software platform that optimized programmatic advertising. It was acquired by Xandr in 2018.
About AppNexus
- Product Type: Marketplace
- Business Model: B2B
About the AppNexus Deck
- Funding Year: 2007
- Funding Round: Seed
- Funding Raised: $2.5M
- Investor Type: Corporate, VC
29. Metadata Pitch Deck
Year: 2016 • Amount: $2M • Round: Seed
Metadata helps B2B companies build sustainable demand for their products and services. With automation technology, it helps these companies in boosting their sales conversions.
About Metadata
- Product Type: SaaS
- Business Model: B2B
About the Metadata Deck
- Funding Year: 2016
- Funding Round: Seed
- Funding Raised: $2M
- Investor Type: VC
30. Primeloop Pitch Deck
Year: 2013 • Amount: $175K • Round: Seed
Primeloop gives you the ability to reach the right audience with every link you share.
About Primeloop
- Product Type: SaaS
- Business Model: B2B2C
About the Primeloop Deck
- Funding Year: 2013
- Funding Round: Seed
- Funding Raised: $175K
- Investor Type: Unknown
31. Beeketing Pitch Deck
Year: 2015 • Amount: $125K • Round: Seed
Beeketing helps you grow, convert and retain your customers via automation.
About Beeketing
- Product Type: SaaS
- Business Model: B2B
About the Beeketing Deck
- Funding Year: 2015
- Funding Round: Seed
- Funding Raised: $125K
- Investor Type: Unknown
32. RingCaptcha Pitch Deck
Year: 2012 • Amount: $25K • Round: Seed
RingCaptcha is a multi-featured communications platform, featuring secure voice and SMS notifications, SMS analytics tools, and two-factor authentication for SMS gateways.
About RingCaptcha
- Product Type: SaaS
- Business Model: B2B2C
About the RingCaptcha Deck
- Funding Year: 2012
- Funding Round: Seed
- Funding Raised: $25K
- Investor Type: Unknown
33. Clarity Pitch Deck
Year: 2014 • Amount: $1.1M • Round: Undisclosed
Clarity provides entrepreneurs with over-the-phone business expertise and mentorships.
Clarity is an online service that connect founders with experts over the phone to get advice for their business challenges. It’s a marketplace that connect entrepreneurs with industry experts to get strategic business advice to help them grow their businesses.
Clarity was founded in 2012 by Dan Martell and Mike Wu and it has attracted $2.7M in funding over the years between 2012 and 2014.
About Clarity
- Product Type: Marketplace
- Business Model: B2B2C
About the Clarity Deck
- Funding Year: 2014
- Funding Round: Undisclosed
- Funding Raised: $1.1M
- Investor Type:
How-to create your own marketing startup pitch deck:
Are you interested in learning how to write and design a winning pitch deck for your marketing or MarTech startup? If so, you may be interested in our expert-designed MarTech Pitch Deck template, created by VC-backed founders who have spent the last decade helping startups raise hundreds of millions in funding from top investors. The template is easy to customize in PowerPoint, with ready-made elements & all the essential slides to help your business stand out — download it here.
