How to build winning pitch deck slides

Learn how to build a winning pitch deck with this step-by-step guide for all the slides you should include in a successful investor presentation.

Pitch Deck Guide: Contents of Great Slides

A pitch deck is a collection of slides, usually made with PowerPoint, Keynote, or any other software, that gives your audience a high-level overview of your business idea. As the name implies, the purpose of a pitch deck is to pitch your ideas to potential investors, customers, partners, and co-founder. The best pitch decks can function as both a β€œpresenter” deck (meant to accompany an oral pitch) or β€œreader deck” (something that investors can read and understand on their own). The key to a successful pitch is to address the right topics in your deck:

Why do you need a pitch deck to explain your idea? A pitch deck is created strategically to answer all the questions the audience might have without overloading them with excessive details.

At many points in your journey as a startup founder, you will have to present your ideas to key stakeholders: creating & delivering a pitch presentation is a valuable skill that will come in handy. In this article, we will dive deeply and explain how to create a jaw-dropping pitch deck.Β 

Investors see hundreds of pitch decks every week (5,000 per annum, on average) and the only way to stand out is to be concise and straightforward with the information they want to see. Here’s are the slides you should include in your pitch deck:

Cover Slide

First impressions last the longest. A compelling, visual cover slide will define the tone of the rest of your presentation. Most title slides will include the logo, slogan with an eye-catching image or minimalist slide design.

Problem Slide

What is the core problem that your startup solves? Sustainable businesses solve critical &/or expensive pain points. Some startups don’t solve a specific problem and may instead offer a specialized solution to fill a gap in the market.

Solution Slide

How does your product or service solve the problem framed in the previous slide? Focus on how your product or service would benefit the customer and solve their pain points, and avoid getting lost in the minutiae of the technical feature set

Market Slide

How big is this opportunity? Analyze the current state of the market with industry metrics and trends, as well as the target audience for your product. Investors are most interested in billion-dollar opportunities (“unicorn” startups) since they operate under power laws.

Competition Slide

What is your secret to success? Describe what makes your solution different & superior from the alternatives available today.

Traction Slide

Showcase the success of your business and demonstrate experience, with metrics, growth charts, and/or logos to show what you have achieved.

Business Model Slide

How will your business earn money? Breakdown your business plan and revenue streams so investors can easily understand how your startup gets paid.

Team Slide

What makes your team right for this business? The team slide should highlight the abilities and experience of the founders &/or management.

Financials Slide

Financials help frame near-term & future growth in quantitative terms, with details such as your budget, revenue projections, or annual cash flow summary.

Ask Slide

Once you’ve finished pitching your product, the last topic to mention is your funding requirements. Explain the terms of your deal and next steps.

Contact Slide

Make it easy for your audience to proceed with next steps: every presentation should conclude with a clear call-to-action.

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