Why create a pitch deck for your wellness startup?
The wellness economy reportedly represents 5% of global economic output, with investors pouring in tens of billions in funding to wellness startups every year. According to McKinsey, the $1.5 trillion global wellness market is steadily growing at a 5 -10% annual CAGR, of which roughly 1 in $3 can be attributed to the US market alone.
For wellness startups founders, this means creating a stand-out pitch deck is critical to wind funding in an increasingly competitive and saturated market. If you are not sure where to start, here are a few pitch decks from successful wellness startups that you should check out:
What are examples of successful wellness pitch decks?
11+ pitch decks that helped raise millions of dollars for mental and behavioral health startups:
1) Reflect
2) Healthjoy
3) NOCD
4) Hello Heart
5) Path
6) YuLife
7) Oliva
8) Compass Pathways
9) Kensho Health
10) Sollis Health
11) Little Otter
12) KOS
If you are a founder seeking capital for your wellness startup but you’re not sure how to write the perfect pitch deck, look no further. This list has over ten pitch decks from mental and behavioral health startups that successfully raised funding, such as NOCD and Hello Heart These example pitch decks are perfect for learning more about what makes an effective wellness startup pitch deck and how to create your own:
1. Reflect Pitch Deck
Year: 2018 • Amount: Undisclosed • Round: Pre-Seed
Reflect is a mental health platform making in-person therapy more accessible and effective with data. Reflect raised Undisclosed in 2018 with this deck.
About Reflect
- Product Type: App
- Business Model: B2C
About the Reflect Deck
- Funding Year: 2018
- Funding Round: Pre-Seed
- Funding Raised: Undisclosed
2. Healthjoy Pitch Deck
Year: 2019 • Amount: $12.5M • Round: Series B
HealthJoy is a health benefits and wellness resource that empowers employees with personalized guidance while helping employers cut costs and seamlessly manage their healthcare. Healthjoy raised $12.5M in 2019 with this deck.
About Healthjoy
- Product Type: App, SaaS
- Business Model: B2B
About the Healthjoy Deck
- Funding Year: 2019
- Funding Round: Series B
- Funding Raised: $12.5M
3. NOCD Pitch Deck
Year: 2023 • Amount: $34M • Round: Series C
NOCD is a mental health startup that provides care for obsessive-compulsive disorder (OCD).
About NOCD
- Product Type: Other
- Business Model: B2C
About the NOCD Deck
- Funding Year: 2023
- Funding Round: Series C
- Funding Raised: $34M
4. Hello Heart Pitch Deck
Year: 2022 • Amount: $70M • Round: Series D
The Hello Heart app uses behavioral science to helps people make better lifestyle choices. Hello Heart raised $70M in 2022 with this deck.
About Hello Heart
- Product Type: SaaS
- Business Model: B2B2C
About the Hello Heart Deck
- Funding Year: 2022
- Funding Round: Series D
- Funding Raised: $70M
5. Path Pitch Deck
Year: 2019 • Amount: $5.35M • Round: Seed
Path simplifies the process of locating a top-notch mental health provider covered by your insurance.
About Path
- Product Type: Other
- Business Model: B2B2C
About the Path Deck
- Funding Year: 2019
- Funding Round: Seed
- Funding Raised: $5.35M
6. YuLife Pitch Deck
Year: 2021 • Amount: $70M • Round: Series B
YuLife insurance goes beyond traditional coverage by leveraging gamification and advancements in behavioral science, tapping into their immense potential.
About YuLife
- Product Type: Other
- Business Model: B2B2C
About the YuLife Deck
- Funding Year: 2021
- Funding Round: Series B
- Funding Raised: $70M
7. Oliva Pitch Deck
Year: 2021 • Amount: $2.9M • Round: Pre-seed
Oliva provides mental healthcare solutions for employers committed to improving team well-being and organizational performance.
About Oliva
- Product Type: SaaS
- Business Model: B2B
About the Oliva Deck
- Funding Year: 2021
- Funding Round: Pre-seed
- Funding Raised: $2.9M
8. Compass Pathways Pitch Deck
Year: 2021 • Amount: $80M • Round: Series B
COMPASS Pathways is a pioneering mental health care company solely focused on expediting patient access to evidence-based innovations in the field of mental health.
About Compass Pathways
- Product Type: Other
- Business Model: B2B2C
About the Compass Pathways Deck
- Funding Year: 2021
- Funding Round: Series B
- Funding Raised: $80M
9. Kensho Health Pitch Deck
Year: 2021 • Amount: $3.5M • Round: Seed
Kensho Health is a developer of an on-demand wellness service booking platform that revolutionizes the way users find and book verified wellness providers.
About Kensho Health
- Product Type: Other
- Business Model: B2B2C
About the Kensho Health Deck
- Funding Year: 2021
- Funding Round: Seed
- Funding Raised: $3.5M
10. Sollis Health Pitch Deck
Year: 2021 • Amount: $30M • Round: Series A
Our members have convenient access to diverse general health services, including house calls, telemedicine, travel medicine, and wellness options like IV infusions and vitamins.
About Sollis Health
- Product Type: Other
- Business Model: B2B2C
About the Sollis Health Deck
- Funding Year: 2021
- Funding Round: Series A
- Funding Raised: $30M
11. Little Otter Pitch Deck
Year: 2022 • Amount: $22M • Round: Series A
Little Otter empowers parents by prioritizing easy access to high-quality mental health care for children, promoting their well-being.
About Little Otter
- Product Type: Other
- Business Model: B2B2C
About the Little Otter Deck
- Funding Year: 2022
- Funding Round: Series A
- Funding Raised: $22M
12. KOS Pitch Deck
Year: 2022 • Amount: $12M • Round: Series A
By providing customers with these consciously selected ingredients, KOS empowers individuals to elevate their wellness and enhance their quality of life.
About KOS
- Product Type: CPG
- Business Model: B2C
About the KOS Deck
- Funding Year: 2022
- Funding Round: Series A
- Funding Raised: $12M
How-to create your own wellness pitch deck:
Are you interested in learning how to write and design a winning pitch deck for your startup? If you’re building a wellness startup, you may be interested in our popular Wellness Pitch Deck template.
