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The Proptech industry is currently experiencing significant growth, driven by the convergence of technological advancements and the changing demands of the real estate sector.

According to Statista, the first half of 2022 witnessed the United States taking the forefront in global Proptech investment and securing a noteworthy $61.1 billion. This surpassed other nations, highlighting the significant potential and financial attractiveness of the industry.

Despite this upswing, Proptech founders are still having a difficult time getting the funding they need for their businesses. 

This article provides helpful tips and a step-by-step guide to help you create an outstanding pitch deck for your Proptech startup in this competitive environment.

What is a pitch deck and its purpose?

A pitch deck is a concise and visually engaging presentation that distills your Proptech business plan into clear visuals and key points. It serves as a strategic tool to communicate the essence, potential, and unique value of your Proptech startup to potential investors, partners, and stakeholders.

The primary goal of a Proptech startup pitch deck is to secure investments and forge partnerships crucial for your business’ growth. It acts as a gateway to essential financial backing necessary for advancing your Proptech solution, expanding market reach, and accessing support services pivotal for market entry and growth.

What slides should be in your proptech startups pitch deck?

Creating a compelling pitch deck for your Proptech startup involves strategically incorporating key slides to effectively communicate your vision and value proposition. 

Here’s a breakdown of the essential slides:

Cover Slide

The Cover Slide is the first thing your audience sees, and it needs to make an impact. Use visuals wisely; if your startup focuses on smart home automation, show a clear image of a modern, connected home to convey efficiency and modern living. Keep it simple, aligning with your brand’s colors and adding a concise tagline that reflects your values. 

Consistency across different platforms is crucial for brand recognition. Aim to evoke emotions; for example, if your business offers property management solutions, show an image that conveys the relief and peace of mind it brings. Including a teaser element, like a device or icon, sparks curiosity and sets the stage for an engaging pitch.

The Cover Slide is more than an introduction; it’s an opportunity to grab attention, align with your brand, and make your audience curious about what your Proptech startup brings to the table.

Problem Slide

In this slide, you should draw attention to your main issues with real-world facts. If your Proptech startup simplifies property management, showcase statistics on the problems property owners face, like high vacancy rates, maintenance issues, and challenges in communicating with tenants. 

Craft a compelling story about the difficulties in the real estate sector by clearly and urgently expressing these issues.

Utilize graphs or charts to simplify your data. For example, present a straightforward graphic illustrating the increasing number of abandoned urban properties, shedding light on the problem. Your narrative should also underscore how these challenges impact property owners, managers, and tenants. 

Show why your solution is necessary by guiding your audience through the statistics and capturing their interest for the remainder of your pitch.

Solution Slide

Demonstrate how your technology aids property management in your Solution Slide. 

Real-world applications let you demonstrate the value of your Proptech solution to potential clients. For instance, if your platform speeds up property maintenance requests, show a screenshot to demonstrate its ease and efficiency. 

This simple method explains your Proptech product’s functionality and generates trust by demonstrating its practical benefits, laying the groundwork for your pitch.

‘How It Works’ Slide

In your ‘How It Works’ slide, simplify your Proptech solution with visuals. Use screenshots to guide your audience through the steps, making it easy to understand. For example, if your startup improves property security, show screenshots of how it works, from detecting vulnerabilities to implementing strong security measures. 

Explain each step using simple language, avoiding technical terms that might confuse people. This makes your innovation accessible to a wider audience and ensures everyone can grasp its value without deep technical knowledge. 

This not only educates your audience about your solution, but also builds confidence in its effectiveness.

Competitive Advantage/Differentiation Slide

In your Competitive Advantage/Differentiation slide, share how you plan to stand out in the proptech market. 

Use this opportunity to explain the unique elements that make your business special. If your strategy involves cutting-edge technology, use visuals or examples to show how your tech goes beyond the norm. 

Highlight any special features, inventive methods, or industry collaborations that give your proptech startup a competitive advantage. 

This slide acts as a complete snapshot, offering potential investors and partners a clear picture of the factors that set your business apart for success in the competitive market.

Market/Opportunity Slide

For your Market/Opportunity slide, gather concrete data on the size and potential of the market. Utilize reliable sources to provide accurate figures and projections, backing them up with relevant industry trends. 

For instance, if your proptech startup specializes in smart home solutions, present data on the increasing adoption of smart home technologies and the expanding market for such innovations.

Focusing on specifics and trends will help your potential investors see the real-world opportunity your proptech business can seize.

Target Users Slide

In the Target Users Slide, focus on providing a clear understanding of your proptech startup’s user base. Break down demographics and segment users based on specific sectors like residential, commercial, or vacation properties. 

You must also emphasize your proptech solution’s adaptability across various industries, highlighting features that cater to specific needs, whether in finance, healthcare, or property management. 

Lastly, ensure that your Target Users Slide demonstrates the market appeal and practicality of your proptech startup to potential investors.

Traction Slide

In this slide, you should showcase your proptech startup’s accomplishments and significant milestones. If you’ve secured noteworthy clients or received media recognition, use easy-to-understand visuals like graphs or timelines to highlight these successes. 

In particular, if your proptech business introduced an innovative solution for energy-efficient building management, use the slide to illustrate the growth in clients adopting your technology and any relevant industry awards or certifications you’ve earned. 

This slide acts as proof of your startup’s credibility, establishing it as a recognized player in the competitive proptech industry.

Business Model

The Business Model slide is your chance to showcase how your proptech startup plans to turn its innovative solution into revenue.

Break down your revenue streams in a straightforward manner, whether it’s through subscriptions, one-time purchases, or another creative approach. Make good use of visual aids like charts or tables to illustrate different pricing options, ensuring that potential investors easily grasp the versatility and attractiveness of your offerings. 

Take your audience on a journey through the customer’s financial commitment by explaining subscription tiers, associated costs, and the value customers can expect. 

Use this slide to not only emphasize the financial viability of your proptech startup but to also build investor confidence in the scalability and market appeal of your revenue model.

Team Slide

This slide provides an opportunity to showcase the people behind your Proptech startup. 

Introduce each team member with their skills, experiences, and achievements. Use visuals, like team photos or skill charts, to make it engaging. 

If your CTO has a decade of experience in property technology, make sure to highlight it. This builds confidence in your startup’s backbone, showing potential investors the collective strength behind your Proptech business.

Investment Slide

The Investment Slide serves as the financial heartbeat of your Proptech startup. Lay out your financial needs and how each dollar will fuel long-term growth. Break it down clearly, using visuals like charts or infographics to make it easy to understand. 

This is your financial roadmap, aligning investment requirements with your Proptech’s journey. When potential investors see a clear and digestible plan, they’re more likely to feel confident about supporting your Proptech startup.

Roadmap Slide

The roadmap slide is your visual guide for the future of your Proptech startup. Present your planned enhancements, study objectives, and development milestones using easy-to-understand timelines or roadmaps. 

This slide communicates your proactive strategy, showing your audience where your Proptech business is heading. 

Vision Slide

Outline your long-term goals in your Visual Slide with graphics that reflect your commitment to constant improvement and contributions to global cybersecurity standards. This slide represents the core of your Proptech startup, not just revealing your goals but also explaining why it’s significant. 

When investors see a compelling vision, they’re more likely to be invested in the purpose behind your Proptech journey.

Call-to-Action Slide

Your final slide is all about action. Give clear instructions on what you want your audience to do next. Use simple language and visuals to guide them. 

Whether it’s setting up a meeting, exploring partnerships, or securing investments, this slide ensures your Proptech startup connects with your audience, prompting them to take the next steps.

Tips for designing a winning proptech pitch deck

  • Highlight trends: Instead of solely emphasizing market size, leverage current trends in the Proptech industry to illustrate why this is the opportune moment for your startup. Trends provide context and demonstrate the relevance and timeliness of your solution.
  • Market & opportunity focus: Direct your focus on the broader market and the opportunities it presents rather than delving too deeply into the technical intricacies of your solution. Clearly articulate the size of the market, its growth potential, and how your Proptech startup aligns with and capitalizes on these opportunities. This ensures that your audience grasps the significance of your business in the larger landscape of real estate technology.

Struggling with your proptech startup pitch deck?

Creating an impactful pitch deck is vital for grabbing investors’ attention and securing the funds you need to propel your business forward in the competitive PropTech space. The Proptech Pitch Deck Template by VIP Graphics is specifically crafted for startups like yours. This deck template is your go-to tool to make a strong impression. Discover how this template can elevate your pitch — check it here.

PropTech Pitch Deck: expert-designed template for real estate tech startups (ie. digital brokerages & marketplaces, property management software)