The Proptech industry is growing rapidly due to technological advancements and changing demands in the real estate sector.
According to Statista, the United States surpassed all other nations and took the lead in the industry, with $61.1B in proptech investments in the first half of 2022. Despite this, Proptech founders still find it difficult to secure the funding they need.
This article provides a step-by-step guide with helpful tips and tricks to create an outstanding pitch deck for your Proptech startup in this competitive yet lucrative industry.
What is a pitch deck and its purpose?
A pitch deck is a concise, visually engaging presentation that breaks down your business plan into key points. It communicates the basic essence of your business idea and the unique value and potential of your startup to potential investors, partners, and stakeholders.
The main goal of a Proptech startup pitch deck is to secure investments and partnerships that will be crucial for your business’s growth and development. It is your key to essential financial backing to advance your solution, access the right support to enter the market, and expand your reach within the market.
What slides should be in your proptech startups pitch deck?
Here’s a breakdown of the essential slides in your proptech pitch deck:
Cover Slide
The cover slide will be the first thing investors see, so it has to make an impact and set the tone of your company. This is your chance to make a great first impression with cohesive branding.
Choose your visuals wisely: include your company’s logo and tagline, or if you don’t have a logo yet, a background picture of what your company is focused on (for example, if your startup is focused on smart home automation, then use a background image of a modern home with smart appliances). Keep it simple and make sure it aligns with your brand’s colors and branding.
Problem Slide
The problem slide is where you draw attention to the issues your solution solves and back it up with real-world facts. For example, if your startup is geared toward simplifying property management, showcase statistics about the problems property owners face, like high vacancy rates, maintenance issues, or challenges communicating with tenants.
In this slide, your goal is to craft a story about the difficulties your technology solves and how those difficulties are becoming more and more common within the industry. Focus on finding statistics about trends depicting the rising prevalence of the issue, and use graphs or charts to simplify your data and graphically illustrate the increasing urgency of the problem you are solving.
This slide should show why your solution is actually necessary and capture investor’s interest for the solution slide of your pitch.
Solution Slide
Demonstrate how your technology solves the problem you outlined in the previous slide. Explain the product concisely and highlight the value you offer. You can use screenshots of your platform or diagrams of your technology.
Showcase what makes your solution unique compared to all the other competitors in the proptech market that are aimed at your specific niche; whether that’s maintenance or smart homes.
‘How It Works’ Slide
This is where you simplify your Proptech solution and break it down using visuals. Use screenshots to show how your product works and each step of the customer experience.
Avoid technical jargon; the goal is to quickly break down how your solution will be used by consumers rather than bore the investors with details. Use simple language that everyone can grasp because your investors aren’t always necessarily experts in the niche you are pursuing.
Competitive Advantage/Differentiation Slide
The Competitive Advantage slide outlines your plan to stand out in the proptech market.
Take this opportunity to explain the unique elements that make your business special, whether that’s cutting-edge technology or pricing. Highlight special features, new inventions or methods, or industry collaborations that give your startup an edge in the market. If there are specific companies that are similar to you, outline your advantages over them through a comparison chart.
This slide offers potential investors a clear picture of what sets your business apart from others in such a competitive market.
Market/Opportunity Slide
Gather concrete data on the size and potential of the market for this slide. Make sure you use reliable sources to provide accurate figures and projections.
This slide shouldn’t just outline the general sizing of the market; hone in on specific trends in the niche that your solution is focused on. For example, if your proptech startup focuses on smart home solutions, present data on the increasing adoption of smart home technologies and demand for a specific smart home technology like yours.
Focusing on trends over general market size will help potential investors see the real-world opportunity your proptech business can tap into.
Target Users Slide
The Target Users slide should show that you have a clear understanding of your proptech startup’s current and potential user base.
Outline the demographics of your ideal user and segment your users based on specific sectors like residential, commercial, or vacation properties. This slide should answer the big question of “Who is our target user?” — whether that’s other property-management businesses or individual homeowners.
Traction Slide
This slide is your opportunity to showcase your startup’s accomplishments and significant milestones, like noteworthy clients that you’ve already secured or media recognition. You can use a visual like a timeline to showcase every milestone you’ve checked off so far.
This slide will act as proof of your startup’s credibility and viability, and establish it as a recognized player or potential leader in the industry.
Business Model
The Business Model slide should explain how your startup plans to turn its innovative solution into revenue.
Break down your revenue streams in a straightforward, easy-to-understand manner. Explain how your company will earn money, whether that’s through subscriptions, one-time purchases, or another innovative approach. You can use visual aids like charts or tables to outline different pricing options, ensuring that potential investors can easily see the versatility and attractiveness of your offerings.
Outline the growth of your customer’s financial commitment by explaining subscription tiers, associated costs, and the value customers can expect from those investments.
This slide should not only emphasize the financial viability of your startup, but also build investor confidence in the scalability of your revenue model as your company and market reach grows.
Team Slide
Showcase the minds behind your Proptech startup in your Team slide. Introduce each team member and their skills, experience, and achievements. Include photos of each of your team members so your investors can quickly get to know the people behind your work.
Highlight the major expertise of each member of your team to build confidence in your startup and show potential investors the collective strength and credibility of the people they are funding.
Investment Slide
The Investment slide lays out your financial needs and how each dollar will fuel your long-term growth. Break it down digestibly using visuals like charts or infographics to make it easy to understand. A Use-of-Funds pie chart is a great way to show where investors’ money will be going.
When investors can see a clear and digestible plan of action, they’re more likely to feel confident funding your startup.
Roadmap Slide
This slide is your visual guide for the “near” future of your Proptech startup. Present your plans for new launches or development milestones through a timeline visual. Focus on things you directly control rather than random aspirational sales goals. Each milestone on the roadmap should lead to achieving your long-term goals.
This slide will show your investors where your Proptech business is currently headed and how you’re getting there.
Vision Slide
Paint a picture of your long-term goals in the Vision slide, reflecting your commitment to constant improvement and your contributions to the world in general. This slide represents the core of your startup by not just revealing your goals but also explaining why they are significant.
This slide should also address your plans to handle growth and difficulties in your market in the future. How do you plan to expand your total addressable market over time? How will you contend with current and future innovations or barriers in the market?
Investors want to see the broader vision that they are buying into.
Call-to-Action Slide
The last slide is all about leading your investors to take the next step. Give clear instructions on what you want them to do next, whether that’s setting up a meeting or visiting your website. Include contact information so they can easily reach out to you.
Tips for designing a winning proptech pitch deck
- Highlight trends: Instead of solely emphasizing market size, hone in on current trends in the Proptech industry to illustrate why this is the perfect moment for your startup to enter and take over the market. Trends provide context and demonstrate the relevance of your solution now and in the near future.
- Market & opportunity focus: Avoid delving too deeply into the technical intricacies of your solution. Instead, direct your focus on the market opportunities and growth potential that your Proptech startup will capitalize on.
Struggling with your proptech startup pitch deck?
An impactful pitch deck is vital for grabbing investors’ attention and securing the funds you need to propel your business forward in such a competitive market. The Proptech Pitch Deck Template by VIP Graphics is specifically crafted for startups like yours. This deck template is our go-to tool to make a strong impression. Discover how this template can elevate your pitch — check it out here.
