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Shopify had a stellar year in 2023, with its stock price more than doubling (up ~120% on the year) and GMV and revenue growing by ~25% annually.
Shopify $SHOP Stock +120% in 2023
But the most impressive figure of the year is Shopify’s Black Friday sales:

Shopify stores pulled in $4.1B in revenue this Black Friday: nearly double Shopify’s GMV for their entire first quarter as a public company🤯
To celebrate Shopify’s success, let’s take a look back at their 2016 pitch deck, and how far they’ve come since:

Shopify Pitch Deck (2016) - Cover Slide
Shopify has come far since its inception in 2004, when it was just a small online store selling snowboards. The company was founded in 2006 by Tobias Lütke, Daniel Weinand, and Scott Lake, but actually began in 2004 when the three friends, who were all passionate about snowboarding, started an online store called Snowdevil.

Shopify Pitch Deck (2016) - Intro Slide Shopify Pitch Deck (2016) - Product Slide

Today, Shopify powers over 1.7 million businesses in more than 175 countries, ranging from startups to global brands like Gymshark, Allbirds, and Heinz. Shopify rebranded to “the entrepreneurship company” recently, but supporting entrepreneurs has been in their DNA since the start.

Shopify Pitch Deck (2016) - Target Market Slide

According to the 2016 pitch deck, Shopify’s GMV for the entire year of 2014 (the year before it went public) was $300M less than the volume sold on Shopify during Black Friday, less than ten years later. 🤯

Watchful eyes estimate that Shopify accounted for 20 – 30% of Stripe’s volume on Black Friday.

Shopify Pitch Deck (2016) - Revenue Slide

Check out the full Shopify pitch deck from 2016 here, or at