Business Model Slide

Learn how to build a winning business model slide for your pitch deck with this step-by-step guide.

Investors are universally looking for startups that make money. Since venture funds operate on power laws, they are generally seeking to invest in startups that can reach a billion-dollar valuation (often referred to as β€œunicorns”). A robust business model is the heart of such success stories.

The business model slide will define how your company will generate revenue in simple terms. Often, pitch decks leverage flowcharts and pricing charts to explain their business model. For early-stage startups that may not have decided on their pricing, naming a range or an average (ie. average customer value, or ACV) should provide investors with sufficient detail.

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How to create a business model slide for your pitch deck

Follow along with this brief guide for what you should include in your pitch deck’s business model slide:

Pitch Deck Guide: Contents of Great Slides

1. Content of the business model slide

  • Breakdown of the core products, services or revenue streams you sell
  • Corresponding target customer segments for each product line
  • Core value proposition of your offering(s)
  • Pricing: how much you earn (per unit / per month / etc.) from said offering(s)
  • The path to attain &/or maintain profitability
Pitch Deck Guide: Key Questions to Address for Great Slides

2. Questions the business model slide should address

  • What are the core products, services or revenue streams you sell?
  • What is the core value proposition of your offering(s)?
  • What is your pricing? How much will you earn from your offering(s)?
  • Who are the target customers for each of these product lines?
  • How much does it cost you to sell your goods or services?
  • How will your business attain & maintain profitability?
  • What is your sales/distribution model? How will customers find the company?
  • How does pricing compare to the competition?
Pitch Deck Guide: Common Mistakes to Avoid

3. Common business model slide blunders

  • Failing to include concrete dollar figures for unit pricing
  • Glazing over cost of sales or cost of goods sold (COGs)
  • Ignoring how your prices compare to the market / status quo
  • Skipping over sales & distribution (how you acquire customers)
  • Painting “pie-in-the-sky” (overly optimistic) numbers
  • Overcomplicating by stating too many potential revenue streams or long-term product lines
Pitch Deck Guide: Design Tips for Great Slides

4. Design tips for business model slides

  • Leverage flowcharts & graphs to visualize your business model
  • Avoid boring pricing tables and feature lists: speak to your investor, not consumers
  • Consider using ranges & averages instead of fixed price points
  • Use typography to guide the eye (ie. large font size for prices, small feature checklists)
  • Choose clear, readable fonts and colors
  • Keep it concise & to-the-point (see Guy Kawasaki‘s 10/20/30 rule)
Inspiration from the experts

Example pitch deck business model slides for Airbnb, Uber, Bolt & more

An effective business model slide should present how your startup earns revenue in straightforward terms. Early-stage founders often get too drawn into the technology & product and neglect to sufficiently flesh out this slide. The business model slide should not only cover pricing, but also cost of goods sold, sales/distribution, target customer segments, and savings relative to competitors.

Below are some examples of winning business model slides from pitch decks for household names like Airbnb, Uber, and Sequoia Capital:

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