Solution Slide
Learn how to build a winning solution slide for your pitch deck with this step-by-step guide.
Pitch Deck Slide Explanation
What’s the purpose of a solution slide?
The purpose of a solution slide in a pitch deck is to explain how your startup solves the problem introduced in the previous slide. Founders should see this as an opportunity to demonstrate how your idea is unique and valuable. You should focus on the benefits of your product and how it can help your target audience (as opposed to the technical details or features).
Using visuals, flowcharts, and diagrams can help convey how your solution works. The best approach is to showcase your solution from the eyes of the customer, so you can tell the story of the value proposition your startup delivers.
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Instructions
How to create a solution slide for your pitch deck
Follow along with this brief guide for what you should include in your pitch deck’s solution slide:
1. Content of the solution slide
- 1-2 sentence solution description
- Shortlist of key benefits
- Demonstrate value proposition
- Flowcharts & diagrams for “How it works”
2. Questions the solution slide should address
- How does your solution solve the problem & customer pain points?
- How effective is your solution? Does it standalone?
- Why would customers prefer your solution? What is your secret sauce?
3. Common solution slide blunders
- Spending too much time on features (rather than benefits & the opportunity)
- Embedding a long video or live demo (your audience will lose interest)
- Failing to explain the solution in the eyes of the end-user
- Getting too technical (ie. complicated infrastructure diagrams)
4. Design tips for solution slides
- Use no more than <250 characters text
- Choose clear, readable fonts and colors
- Keep it concise & to-the-point (see Guy Kawasaki‘s 10/20/30 rule)
- Draw the eye with high-quality product photos and contextually relevant imagery
- Focus on benefits & opportunity over features & technical details
Inspiration from the experts
Example pitch deck solution slides from Airbnb, Uber, & more
The best solution slides tell a story of how your startup solves a critical problem better than any existing alternatives. This slide should clearly convey the value proposition for customers, and how your startup delivers upon this.
Most solution slides center around a brief one-sentence description with a “how it works” flowchart or list of key benefits. Below are some examples of winning solution slides from pitch decks for household names like Airbnb, Uber, and Sequoia Capital:
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