Target Customer Slide
Learn how to build a winning target customer slide for your pitch deck with this step-by-step guide.
The target customer slide focuses around the ideal customer profile (ICP) for your business. For B2C startups, this slide generally includes details regarding demographics, preferences, and buying behavior (often with example customer personas). On the other hand, B2B startups will generally break out their target customer groups into market segments (usually by industry or vertical).
For companies in certain sectors (ie. biotech, pharma, hardware), the target customer slide will instead focus on use cases or applications for the product or service. Ultimately, the purpose of this slide is to demonstrate you know who your customers are and where your startup’s income will come from.
Follow along with this brief guide for what you should include in your pitch deck’s target customer, milestones & timeline slide:
The best target customer slides demonstrate a strong understanding of your end-user and their needs. Be sure to demonstrate your vision for the future and new customer segments you may serve down the road.