Learn how to build a winning go-to-market / customer acquisition slide for your pitch deck with this step-by-step guide.
The go-to-market (GTM) slide presents the methods by which you intend to reach and acquire your target customers. This slide generally follows the revenue model slide and is intended to illustrate how your growth strategy and customer acquisition tactics. The GTM slide centers around marketing and sales channels, the ideal customer profile (ICP), and any distribution advantages you can leverage.
Revenue-generating B2C startups often choose to include marketing KPIs such as customer acquisition cost (CAC) and return on ad spend (ROAS) demonstrating historical success. On the other hand, B2B startups often include a sales pipeline (ie. “$xM deals in the pipeline”) listing the value of deals in talks and the current stage of negotiations.
For companies in certain sectors (ie. biotech, pharmaceuticals) that rely on product-led growth, this slide will center around how your product or service adapts and evolves over time to remain responsive to evolving customer needs and preferences. Ultimately, the GTM slide serves a critical role in showcasing a robust comprehension of the market and a well-conceived growth strategy to expand market share.
Follow along with this brief guide for what you should include in your pitch deck’s go-to-market, milestones & timeline slide:
The best go-to-market slides demonstrate a strong understanding of your target customer, and how to effectively acquire them and expand market share. Highlighting past success and proven acquisition strategies is the key to crafting a compelling GTM slide.