Learn how to build a winning solution slide for your pitch deck with this step-by-step guide.
The purpose of a solution slide in a pitch deck is to explain how your startup solves the problem introduced in the previous slide. Founders should see this as an opportunity to demonstrate how your idea is unique and valuable. You should focus on the benefits of your product and how it can help your target audience (as opposed to the technical details or features).
Using visuals, flowcharts, and diagrams can help convey how your solution works. The best approach is to showcase your solution from the eyes of the customer, so you can tell the story of the value proposition your startup delivers.
Follow along with this brief guide for what you should include in your pitch deck’s solution slide:
The best solution slides tell a story of how your startup solves a critical problem better than any existing alternatives. This slide should clearly convey the value proposition for customers, and how your startup delivers upon this.
Most solution slides center around a brief one-sentence description with a “how it works” flowchart or list of key benefits. Below are some examples of winning solution slides from pitch decks for household names like Airbnb, Uber, and Sequoia Capital: